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Country spirit & city style

The story of Simmone Logue

Born and raised in NSW’s picturesque Hunter Valley, Simmone Logue cannot even remember a time she didn’t love food. Immersed in an environment where fresh produce was plentiful, she spent her childhood picking fruit, fishing for crayfish, and fossicking for mushrooms. Back in the kitchen, Simmone learned the art of cooking from her nannas, who both had recipes to bequeath and secrets to share.

After moving to Sydney, Simmone turned her passion into a profession, starting her very own cake business in 1990. Thanks to her talent and special touch, things took off quickly – and before long, Simmone had set up shop in Balmain and branched out into ready-to-eat meals, unforgettable wedding cakes and online store.

In the years since then, countless people all over the nation have experienced Simmone’s creations and become loyal fans of the brand. Having diversified even further into the gourmet grocery sector and airline catering, Simmone now has a team of 80 and a client list that includes some of Australia’s highest-profile businesses and brands. She’s also penned a best-selling book, ‘In the kitchen’, a treasure trove of classic recipes and inspiration.

However, while she’s come a long way from her rural hometown, what hasn’t changed in Simmone’s philosophy: a commitment to using fresh seasonal produce, and making beautiful, wholesome food that brings joy to many.


food from the heart

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Our nearest & dearest

Supporting local suppliers

It’s impossible to create irresistible, nourishing food without equally gorgeous ingredients – and at Simmone Logue, we’re proud of the quality that comes through in every bite. It’s not just a reflection on our own team, it’s a credit to the multitude of suppliers we work with, from our specialty cheese purveyors, to the artisan butchers, and farmers who deliver our poultry, meat and fruit and veg.

As an Australian business, we love supporting our fellow foodies, so we try to source all our ingredients from local growers and manufacturers. Over the years, we’ve been lucky to build a family of incredible suppliers who all share our passion for produce that’s super delicious and bursting with flavour. It’s thanks to all these people that we’re able to serve up feel-good and nourishing food that tastes so great!!

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Meet some of our lovely clients

Who we work with

3M Australia

ACP Publishing


Alliance Bernstein

ANZ Bank

ANZ Stadium



ASX Group

Australian Dental Association

Australia Post


Costco Wholesale

David Jones

Fairfax Media

Freemantle Media

Harris Farm Markets

Keystone Hospitality

Leighton Contractors

Lend Lease

Metcash IGA

McCullough Robertson

Network Ten

Pacific Magazines

Parfums Christian Dior

Qantas Airways

Random House Australia

Sanofi Aventis

Seven Network

Sydney Grammar School

Thomas Dux Grocer

Tiffany & Co.

Travelscene American Express

Trippas White Group

Tynan Motors

University of Sydney

Virgin Australia


Xstrata Coal

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Close to our hearts

Our charitable contributions

At Simmone Logue we make a conscious effort to make a positive impact on the world, and support causes we believe in. Whether it’s by donating food or catering an event, we are proud to support a number of fantastic charities and not-for-profits, including:

  • Royal Flying Doctors Service, who save and improve the lives of those living working and travelling in Outback Australia
  • Fly Pink, a program enabling pilots to support breast cancer awareness, early detection, prevention and research
  • PCYC, a trusted charity that supports the needs of young people, and enables them to realise their potential

  • Neuroblastoma Australia, particularly the Sienna Gala Dinner, an annual event to raise funds for childhood neuroblastoma cancer
  • Love Courage Hope Foundation, a community support service that enriches the lives of those living with cancer
  • Fight on the Beaches, a fundraising ball to help find a cure for cancer
  • OzHarvest, Australia’s leading food rescue charity that collects surplus food to nourish those in need